Drivers Seat GO — Generative Optimization
Drivers Seat GO helps businesses understand and improve how they appear when customers ask AI who to trust, shortlist, or contact.
Every engagement begins with evidence. GO Discovery defines the commercial questions; GO Scan records the baseline; GO Build, GO Growth, and GO Watch provide progressively deeper implementation and measurement.
Drivers Seat GO measures visibility, prominence, citations, accuracy, authority, competitor share of voice, and movement over time. It does not guarantee rankings or fabricate authority.
Capabilities
- GO Discovery: A focused fact-finding conversation about the business, buyers, priority services, geography, competitors, and valuable questions.
- GO Scan: A documented AI visibility baseline across major answer platforms, including mentions, citations, accuracy, competitors, and opportunities.
- GO Build: Technical, entity, content, structured-data, evidence, and indexing improvements scoped from the assessment.
- GO Growth: A 90-day optimization program with defined checkpoints, retesting, authority work, and evidence-led refinement.
- GO Watch: Ongoing AI share-of-voice, citation, accuracy, competitor, and change monitoring.
Privacy and safety
Initial questionnaires should contain business-level context only. Do not submit passwords, credentials, customer records, or confidential operational data.
AI responses can vary by platform, model, location, personalization, and time. Drivers Seat GO reports observed evidence and movement without guaranteeing placement or ranking.
Frequently asked questions
What does GO stand for?
GO stands for Generative Optimization: Drivers Seat's commercial system for measuring and improving AI search visibility.
Where does a GO engagement begin?
It begins with GO Discovery and a GO Scan. The scan establishes how the business appears today before implementation is scoped.
Which AI platforms can be assessed?
The assessment can cover ChatGPT Search, Claude, Gemini, Microsoft Copilot, Perplexity, Google AI Search, and Grok, based on the agreed scope and available access. Google AI Search includes AI Overviews and AI Mode.
Does Drivers Seat GO guarantee a number-one AI ranking?
No. AI answers vary and no provider controls them. Drivers Seat GO improves the evidence and signals AI systems can use, then measures observed visibility, citations, accuracy, and movement.